Creative content is another pillar of Xper, good creative content can help the communication of brand and products in a more efficient way, as well to conquer the target audience’s minds more quickly. In Xper, we don’t just copy from the brand’s brief, instead we follow our own methodology highlighted as below: Conceptualization - fundamental thinking from brand’s perspective; Marketing language - intuitive expression from user’s perspective.

Some examples of how we do creative content:

Holiday creative pictures - blend holiday elements with brand content, to make full use of social buzz smoothly;

New product launch creative video - blend product features with funny meme video, to make viral video content;

Creative Challenges - create challenges that related with brand/product tone, to boost user engagements;